Winner 1st edition of Marc Cornelissen Brightlands Award 2017

Martine Bouman | Health reaches the illiterate

Prof. Dr. Martine Bouman, founder of the Media & Health Center and special professor of Entertainment Media and Social Change at Erasmus University in Rotterdam.

Martine Bouman found more than 20 years ago that the lack of effective communication is a major cause of people of lower socio-economic status living significantly shorter lives and having a health disadvantage.  More than 1.3 million people have difficulty understanding brochures and websites and reading and understanding instructions for e.g. Medicine use or healthy living. These facts have a major impact on their health and well-being. Reducing socio-economic differences in health is an important motivation for its work. She has connected the entertainment world including companies such as Endemol with the world of health and science and education through television series and online campaigns, research and training programs. Entertainment education has become a groundbreaking formula that has gained national and international recognition in business and government. The award helped her setting the next step to reach the illiterate and contribute in a sustainable way to our joint health challenges. 

More information about the project:

 

Email bouman@media-gezondheid.nl

Website www.media-gezondheid.nl

Are you or do you know a real pioneer? An entrepreneur or researcher working on  innovations for tomorrow’s life?

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with € 35.000!

Nominees Marc Cornelissen Brightlands Award 2017

Jan Jonker translate sustainability to new ways of organizing the economy, society and changes in human behavior.

More information about the project:

 

Email j.jonker@fm.ru.nl

Website www.ru.nl/bedrijfskunde/koppeling/

Jeroen Rondeel stimulate and/or develop new business in the Venlo region that is based on sustainability philosophy

More information about the project:

 

Email j.rondeel@blue-innovation-center.nl

Website www.blue-innovation-center.nl

Marc Cornelissen Brightlands Award Partners:

Stichting Marc Cornelissen Brightlands Award

Postbus 18 

6160 MD Sittard-Geleen

award@brightlands.com

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